A proposal for Climate TRACE

You won the data battle. Now the meaning battle.

The most detailed emissions record ever built deserves to be understood by everyone – not just the experts. Here's how we make it legible, personal, and impossible to ignore. Our ideas have been developed to increase both the reach and the depth of the experience.

8 ideas · scoped & costed
Several already prototyped
Pick what resonates → full SOW
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The opportunity

Data doesn't move people. The a-ha moments do.

The challenge now isn't access to the data; it's making it more accessible and meaningful, and moving the people who can act on it: policymakers, NGOs, journalists, investors and companies (and, increasingly, the AI agents they rely on).

So the next version has to clear a high bar:

AccessibleA way in for every audience and level of fluency, on any device
MeaningfulConnected to the decision, place or story in front of them
ActionableAlways a clear next step: what to do, what to cut, what to cite
InspirationalShows momentum, and demonstrates what can be achieved
A guiding principle
Climate TRACE is the wire service, not the op-ed. We make the data speak — we never put words in its mouth.
Describe, don't prescribeState what the numbers show. Don't tell people what to conclude.
Quantify everythingNo adjectives of judgement. Figures, trends and named facts only.
Show the uncertaintyRanges, confidence and data vintage are always visible.
Cite to sourceEvery figure traces to a Climate TRACE record. Nothing invented.
Strategic principles

Three measurable dimensions

What our ideas should achieve and how we measure it
ReachHow many people the data touches — visitors, app users, embeds, press, AI citations.
DepthHow deeply people engage, and how far experts go — time on page, questions, downloads, API use.
PerceptionHow Climate TRACE is recognised and regarded — recall, share of voice, source-of-truth citations.
The proposal

Eight concepts.

Unified by three themes
ReachHow many people the data touches.
DepthHow deeply people engage with it.
PerceptionHow Climate TRACE is regarded.
Concept recap

We have shown you eight concepts for consideration.

Three ways to proceed

From now to COP — with a moment at Climate Week.

Three cumulative routes, each building to a launch moment: Climate Week NYC in September is the warm-up; COP30 in November is the headline.

Jul Aug Sep Oct Nov
Quick SignalData Identity · Tracy$57k–$97k
Design → buildClimate Week
Make It Human+ Pocket Plume · Downwind$132k–$210k
Build → scaleCOP30
The Flagship+ My Place · Open to AI · InDepths · Reduce 2.0$350k–$528k
Discovery → design → buildCOP30

Cumulative — each route includes the one above it. The Flagship is all eight. Per-idea costs in the appendix.

Next steps

Pick what resonates. We'll make it real.

01
You choose

Tell us which ideas land. Most clients start with a few — no need to take the whole menu.

02
We scope & SOW

A detailed statement of work: milestones, specifications, fixed pricing and success measures for your picks.

03
We make it happen

We design, prototype and implement the chosen ideas in collaboration with you and your teams.

State of the Art x Climate TRACE · Proposal for discussion

Appendix · indicative investment

Per-idea costs, to mix and match.

High-level estimates at a blended $1,500/day, sized to an MVP per idea. Excludes Climate TRACE infrastructure, hosting and third-party data. The full SOW fixes scope and price.

Idea What we deliver (MVP) Timeline Indicative cost