Thought-starters. Not answers.
We'd love feedback, and to discuss your learnings so far, so that we can get closer to which ideas are most plausible and exciting for you and move quickly to a proposal.
Some of the most important content and tools are tricky to use and understand.
What if we re-imagined the emissions-reduction experience so that anyone, not just an analyst, could easily see and understand what could cut emissions. The world talks about climate change in terms of time horizons and temperature reductions – let’s use that dimension to visualize the data and make it easier to orient.
Today, getting to the data you need requires prior knowledge or persistence.
No site-wide search, broad navigation and involved tools with downloads.
TRAICE
What if we had a conversational interface over the data so that you could use natural language to find the answer you need. Ask a question, get linked answers from the Climate TRACE structured data that are ready to download. And eventually, cited answers based on the growing library of content.
Pollution Plumes is one of the most personally relevant data sets. Its impact could multiply if it were easy to see every day.
Pocket Plume
What if we put the Plume data in everyone's pocket. On average, people check their weather app 3–15 times a day. What if Climate TRACE data became a daily interaction? Could it influence route choices, house moves, or local decision-making?
The story is sometimes lost in the data. When it's this important, it should be surfaced, memorable, and relatable.
Data Stories
What if we used the data to shine a light on the stories. Maintaining the neutral position but elevating the numbers to narratives that can be remembered and retold. It's not about replacing data, it's creating the most meaningful layer that people can understand, share and act on.
The global view matters enormously. To many, a local view matters even more.
My Location
What if we amplified the meaning and relevance of the data by slicing horizontally through the data to show a holistic view by location. Great for local governments and for individuals, this would remove the data silos, to bring together emissions, plumes, reduction and (perhaps) health data in the future. For even more relevant effect. Also great for Google search.
In the new world, to be in the conversation, and an authority, agents will need access to your data too.
GEO
What if we generated hundreds of structured pages so that assistants (ChatGPT / Claude) cite Climate TRACE when people ask the questions that matter to them – e.g. "What are the top polluting emitters in the New Orleans area?". So that when a question is asked, be it global, local or by sector, Climate TRACE shows up. (Also supports traditional SEO.)
MCP
What if we empowered people who need to use your data to work with it in the tools they choose (Claude, ChatGPT etc.). By creating a connector, we empower them with everything they need without asking them to change how or where they want to work.
Your data is amazing. It has the power and remit to travel far and be cited often. It needs a stronger visual ID to build visual equity.
Data Identity
We should develop a data visualization style that is ownable, identifiable and distinctive so that when it travels beyond your property, it is recognizable and trusted even without your logo.
Climate TRACE is the wire service, not the op-ed. You make the data speak, not put words in its mouth. But you do want to inspire action. Urgently.
Inspire Action
What if we showcased what others are doing and have done, highlighting specific steps and actions that can be replicated, and packaging ideas so they are shareable.
9 early ideas. Permission to be wrong.