A proposal for Climate TRACE

You won the data battle. Now the meaning battle.

The most detailed emissions record ever built deserves to be understood by everyone – not just the experts. Here's how we make it legible, personal, and impossible to ignore. Our ideas have been developed to increase both the reach and the depth of the experience.

8 ideas · scoped & costed
Several already prototyped
Pick what resonates → full SOW
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The opportunity

A beautiful interface to a database — but not yet a set of answers.

The data is world-class. The hard, expensive work is already done. What's missing is the pathways into it: adding meaning and human relevance for different audiences — policymakers, NGOs, journalists, businesses, investors, the public, and even AI agents.

Lean-back Served to you

Stories, plain-language summaries, “what's near me,” a forecast for your air. The product does the work. Mostly missing today.

Lean-forward Driven by you

The global map, filters, the API. Powerful for those with a specific question. Already strong — and where everything lives now.

Bringing tge data to life while staying neutral
Climate TRACE is the wire service, not the op-ed page. We make the data speak — we never put words in its mouth.
Describe, don't prescribeState what the numbers show. Never tell people what to conclude.
Quantify everythingNo adjectives of judgement. Figures, trends and named facts only.
Show the uncertaintyRanges, confidence and data vintage are always visible.
Cite to sourceEvery figure traces to a Climate TRACE record. Nothing invented.
How to read what follows

Two questions for every idea.

What it grows — and how we measure it
ReachHow many people the data touches — visitors, app users, embeds, press, AI citations.
DepthHow deeply people engage, and how far experts go — time on page, questions, downloads, API use.
PerceptionHow Climate TRACE is recognised and regarded — recall, share of voice, source-of-truth citations.
How it drives impact — every idea is at least one
AccessibleAnyone can reach the answer.
MeaningfulPersonal and relevant — my city, my air.
ActionableTurns insight into a next step.
InspirationalMoves people; builds recognition and pride.
Concept recap

We have shown you eight concepts for consideration.

Three ways to proceed

From now to COP — with a moment at Climate Week.

Three cumulative routes, each building to a launch moment: Climate Week NYC in September is the warm-up; COP30 in November is the headline.

Jul Aug Sep Oct Nov
Quick SignalData Identity · Tracy$57k–$97k
Design → buildClimate Week
Make It Human+ Pocket Plume · Downwind$132k–$210k
Build → scaleCOP30
The Flagship+ My Place · Open to AI · InDepths · Reduce 2.0$350k–$528k
Discovery → design → buildCOP30

Cumulative — each route includes the one above it. The Flagship is all eight. Per-idea costs in the appendix.

Next steps

Pick what resonates. We'll make it real.

01
You choose

Tell us which ideas land. Most clients start with a few — no need to take the whole menu.

02
We scope & SOW

A detailed statement of work: milestones, specifications, fixed pricing and success measures for your picks.

03
We make it happen

We design, prototype and implement the chosen ideas in collaboration with you and your teams.

State of the Art x Climate TRACE · Proposal for discussion

Appendix · indicative investment

Per-idea costs, to mix and match.

High-level estimates at a blended $1,500/day, sized to an MVP per idea. Excludes Climate TRACE infrastructure, hosting and third-party data. The full SOW fixes scope and price.

Idea What we deliver (MVP) Timeline Indicative cost