A proposal for Climate TRACE

You won the data battle. Now the meaning battle.

The most detailed emissions record ever built deserves to be understood by everyone – not just the experts. Here's how we make it legible, personal, and impossible to ignore. Our ideas have been developed to increase both the reach and the depth of the experience.

8 ideas · scoped & costed
Several already prototyped
Pick what resonates → full SOW
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The opportunity

A beautiful interface to a database — but not yet a set of answers.

The data is world-class. The hard, expensive work is already done. What's missing is the pathways into it: adding meaning and human relevance for different audiences — policymakers, NGOs, journalists, businesses, investors, the public, and even AI agents.

Lean-back Served to you

Stories, plain-language summaries, “what's near me,” a forecast for your air. The product does the work. Mostly missing today.

Lean-forward Driven by you

The global map, filters, the API. Powerful for those with a specific question. Already strong — and where everything lives now.

Bringing tge data to life while staying neutral
Climate TRACE is the wire service, not the op-ed page. We make the data speak — we never put words in its mouth.
Describe, don't prescribeState what the numbers show. Never tell people what to conclude.
Quantify everythingNo adjectives of judgement. Figures, trends and named facts only.
Show the uncertaintyRanges, confidence and data vintage are always visible.
Cite to sourceEvery figure traces to a Climate TRACE record. Nothing invented.
The menu

Eight ideas, across four kinds of impact.

Concept recap

We have shown you eight concepts for consideration.

Indicative investment

Scoped to choose, not to commit.

High-level estimates at a blended $1,500/day, sized to an MVP per idea. Excludes Climate TRACE infrastructure, hosting and third-party data. The full SOW fixes scope and price.

Idea What we deliver (MVP) Timeline Indicative cost
Fast & visible

Signal of Intent

Show momentum within weeks, low risk.
Facelift
Tracy
From
$50k–$80k
The reach play

Make It Human

The “meaning battle,” aimed at the public.
Pocket Plume
Signals
Downwind
From
$120k–$181k
The keystone

The Flagship

Structural rebuild + intelligence layer.
My Place
Tracy
Agent Layer
From
$140k–$204k
Everything

Full Programme

All eight, phased over the year.
All 8 ideas
Shared foundations
One roadmap
From
$336k–$498k
Next steps

Pick what resonates. We'll make it real.

01
You choose

Tell us which ideas land. Most clients start with a few — no need to take the whole menu.

02
We scope & SOW

A detailed statement of work: milestones, specifications, fixed pricing and success measures for your picks.

03
We make it happen

We design, prorotype and implement the chosen ideas in collaboration with you and your teams.

State of the Art x Climate TRACE · Proposal for discussion